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PROJECT
GREEN NETWORK OF
RESPONSIBLE RURAL TOURISM

international cooperation project

INTRODUCTION | What is responsible rural tourism? | Why create a network?
How to promote responsibility? | Benefits of the network


INTRODUCTION

In recent decades alternatives to traditional "sun and sand" tourism have been developed in Spain, for example agrotourism, nature tourism, cultural tourism, cycle tourism, etc. These activities have great potential for promoting sustainable rural development.

At the Green Network we offer a new way to enjoy our regions' tourism potential: one that respects and cares for each region's heritage and its natural and social resources. We aim to support and promote those rural touristic establishments which have added value by introducing measures and policies to encourage good governance, respect for the environment and social cohesion.


Period of Implementation of the Project: 2011 -2014

Participating Local Action Groups:
ADRI-NOC (Catalonia)
Catalonia
Associació Mallorca Rural(Balearic Islands)
Balearic Islands
Mendinet (Basque Country)
Basque Country
CEDER Valle del Ese-Entrecabos (Asturias)
Asturias
GAL (zona media Navarra)
Navarra
GDR Camín Real de la Mesa (Asturias)
Asturias
GDR Levante Almeriense (Andalusia)
Andalusia


Financed by:
Ministry of the Environment and Rural and Marine Affairs

This project is financed as an interregional cooperation project of the National Rural Network Programme of the Ministry of the Environment and Rural and Marine Affairs (MARM) and will take place throughout the 2011/14 period.


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What is responsible rural tourism?

  • It is tourism which minimises negative impacts from an economic, environmental and social view point.
  • It generates greater benefits for the local population and increases the wellbeing of the host communities, as well as improving working conditions and access to the industry.
  • It involves the local population in the decisions that affect their lives and opportunities.
  • It contributes positively to the conservation of natural and cultural heritage, as well as maintaining global diversity.
  • It offers tourists more agreeable experiences through a more positive contact with the local population and greater understanding of the cultural, social and environmental aspects of the area.
  • It improves accessibility for people with physical disabilities.
  • It takes into account cultural aspects, and promotes respect between tourists and the local community.

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Why create a network?

  • To create a unified tourism offer in a rural setting, including:
    • Accommodation
    • Gastronomy
    • Activities (leisure, culture, nature, etc.)
  • To carry out joint promotion of the tourism offer of the different bodies who join the network through:
    • A website in Spanish, Catalan, Basque, German, English and French.
    • Participation at trade fairs.
    • Promotion in the media.
  • To promote cooperation and exchange of experience and knowledge between members of the network.

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How to promote responsibility?

  • All bodies which join the network undertake to implement Corporate Social Responsibility policies:
  • The bodies that join the network will receive training and guidance to improve their business management.
  • Responsible social and environmental behaviour is promoted amongst tourists, visitors and users of rural tourism resources.

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Benefits of the network

FOR COMPANIES:

  • Free joint promotion
  • Free training and advice on implementing CSR measures
  • Improvement in business management and competitiveness
  • New commercial opportunities
  • Improved image
  • Increased client satisfaction

FOR THE AREAS:
  • Encouraging economic activity and employment
  • Contributing to reduced seasonal fluctuation in tourism, and social and regional rebalancing
  • Valuing rural heritage (architecture, culture, nature, etc.) and cultural identity
  • Encouraging consumption of local products
  • Improving the environmental awareness of the local community and visitors

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